Rhaetian Railway appoints Aviareps as market representative in Malaysia Article cover photo
19 April 2018

Rhaetian Railway appoints Aviareps as market representative in Malaysia

Swiss train operator beckons Malaysian travellers to hop on its scenic trains

Aviareps, the global leader and expert in tourism and aviation representation with 65 offices in 47 countries around the world, has been appointed by Rhaetian Railway as its market representative in Malaysia, effective 1 January 2018. Rhaetian Railway, the largest railway in Switzerland, operates renowned scenic trains that include the Glacier Express and Bernina Express.

Aviareps has been appointed by the luxury train operator to manage its sales and marketing activities in the Malaysian market. Rhaetian Railway also serves a number of major tourist destinations such as St Moritz and Davos. Known for offering panoramic alpine landscapes, the Bernina Express ascends the 2,253-metre high Bernina Pass and connects Chur with Tirano, a popular route for Malaysian travellers.

“Malaysian travellers are hungry for adventure and are constantly exploring new travel destinations. The Bernina Express and the Glacier Express offer the perfect scenic railway experiences for our beloved friends from Southeast Asia,” said Sebastian Blaettler, market manager of Rhaetian Railway, Asia-Pacific. “Aviareps’ extensive network to the Malaysian travel trade will help us to successfully promote our products and therefore provide our Malaysian friends with an outstanding travel experience to pristine and picturesque Switzerland.”

Rhaetian Railways’ appointment of Aviareps in Malaysia and Singapore came after the successful representation of the railway company by Aviareps in India and China.

“We are honoured to be representing one of the most source Swiss scenic train operator, Rhaetian Railway in Malaysia. Our appointment is a perfect reflection of Aviareps’ specialized offering of localized expertise and networks, supported by international best practice, to expand the international market share and sales of our partners,” said Kelvin Ong, director of Aviareps, Southeast Asia.

For more information, visit www.rhb.ch/en/home.