TIGER BEER OPENS SECOND EXPERIENTIAL CONCEPT STORE IN DUBAI
First of its kind outside Singapore
As Tiger Beer’s first experiential concept store outside Singapore, Tiger Street Den brings together a curated mix that represents Singapore to an international audience – from beer and food, to art and design.
Asian Street Kitchen is DXB’s airside dining destination, made up of four street food and drink styles that offers a variety of Asian inspired food and drink options. Located in the heart of this space, Tiger Street Den will bring the flavours of Singapore to visitors. Serving up its classic Tiger Beer lager, the Singaporean brew will be accompanied by a mouthwatering menu created by Chef Peter Reffell. Taking the spirit of Singapore and translating it into a menu that boasts the country’s culture, Chef Reffell was inspired by his spent time in the Lion City that helped him truly understand the food scene, values and unique flavours.
Not just F&B
In addition to the cool food and even cooler brews, Tiger Street Den has been designed to be the new home of live music, art and photography, created by talents recruited from the Tiger Roar Collective platform. Kicking off at the launch, Tiger Street Den hosted the outlet’s first live art performance by Singaporean artist group, Tell Your Children. The performance also featured live art painting sessions held throughout the day. Visitors who purchased Tiger Beers were gifted a branded T-shirt with one of three customised designs created by Dubai based artist, JOYA.
Bringing Singapore to Dubai
“As a brand born and brewed in Singapore, we are excited to bring our Tiger Street Den concept from Singapore to its first international location in Dubai, giving visitors from all over the world a taste of Singapore. Following our launch at Jewel Changi Airport in Singapore earlier this year, this new addition in DXB will be our second global lighthouse and will be a great space for us to stretch our boundaries and uncage creativity,” said Venus Teoh, Director of International Brands Tiger®, Heineken Asia Pacific.
Tiger Street Den is located at the Asian Street Kitchen in Terminal 3 Concourse A and is open 24 hours a day. To keep up with what Tiger Beer is up to, follow us on social media via these hashtags: #TigerStreetDen #TigerBeer.